MARKETING YOUR BUSINESS IN A VIRTUAL WORLD
In Person Event
$15.00 Register Early!
$20.00 at the Door or after Friday, August 6 @ 11:59pm
The Pandemic’s impact on sales and marketing efforts forced many to transition to using digital tools to reach prospects and customers. From increased use in social media, search engine marketing efforts, email marketing, webinars and website updates, most businesses were forced to pivot to virtual or digital marketing more than they ever had before. This transition is likely here to stay. Whether you work in a Business-to-Business organization or focus directly on consumers offering products or services, your sales and marketing approach has to continue to change.
Rebecca will discuss the ways you can continue to generate awareness and sales for your business using digital tools, including strategies for larger businesses to individual owners and consultants.
- Why businesses must shift marketing and sales efforts post Pandemic
- Where you should focus your marketing/sales efforts first
- What tools and solutions can help provide the best ROI
- Why digital interactions are more important today & how you can adapt
Rebecca Dutcher President & Founder, RED66 Marketing
Rebecca has nearly 20 years’ experience in the marking industry, including strategy development, search engine marketing, social media, email, website development and more.
She has worked in both agency and client-side marketing settings. It was in her work at some of the leading web development, SEO, and advertising agencies in Grand Rapids, Michigan where she honed her skills. In early 2016, she launched RED66 Marketing. The small agency quickly became a leader in digital and web marketing solutions. Rebecca will tell you she is a “Marketing Nerd”, but her mission is to work with organizations to solve business problems through marketing, and educate them along the way.
She is the Board Vice Chair for GROW, an entrepreneurial organization in Grand Rapids, Michigan, Past President for the American Marketing Association West Michigan Chapter and past board member for FSA Counseling Center and advisory council member of Terre Haute Young leaders.
When not working, you can find her at the gym, spending time with her family and filling up on industry thought leader blogs, books and podcasts.
Company Affiliations & Memberships
Wayland Area Chamber of Commerce
American Marketing Association
Small Business Association of Michigan
Terre Haute Chamber of Commerce