When you have a powerful reputation customers flock to you, those around you are loyal to you, and you have enough trust to withstand scrutiny and setbacks. But, if you have a weak reputation, then it’s hard to stand out from the crowd, you’ll struggle to attract and keep great people and customers. Most people and most companies have virtually no strategy, intention or process to shape their personal reputation. Because of that they lose relationships, they lose revenue and they lose trust with the general population. It doesn’t have to be that way. Personal Brand Strategist, Kristen Hartnagel and her team at Brand Builders Group, have studied, researched and developed what they call “The Reputation Formula.” Kristen shares a seemingly simple but powerful step by step process to give you the kind of indestructible reputation that will make you and your company legendary. Learn how to build a great reputation and watch how it becomes the ultimate competitive advantage for you and your business.

Learning Objectives:

Attendees will:

1. Work through their own Brand DNA Helix, learning how to position the problem only they can solve helping them rise above the noise.

2. Learn the Reputation Formula

3. Learn the Characteristics of a Rock Solid Reputation

4. Learn strategies for Purposeful Posting

5 Keys to Powerful Results:

• Making it Clear
• Absolute Honesty
• The Red Tape
• Weasel Words
• Proactive or Reactive

ABOUT PETER

Peter A. Letzmann consults with, instructs and represents local governments on difficult and delicate matters involving legislative and executive functions, including the evaluation of appointees.

He is a court mediator, mediating a variety of cases, including cases involving governments, NGOs, educational institutions and private parties. He teaches and evaluates other mediators.

Letzmann teaches graduate and undergraduate law related courses at local universities.

Letzmann was on the staff of the Detroit and Pontiac law departments, the City attorney of Troy, Michigan and has represented numerous other local units of government.

He has been active in a variety of law related associations.  He is the IMLA state chair for Michigan and the past president of the Michigan Association of Municipal Attorneys.  Letzmann is a Super Lawyer and AV rated.

In his spare time, he teaches personal finances classes.

The Spork Factor: Using Workplace Flexibility to Create a High Impact Work Culture

Workplace dynamics and demographics are changing faster than ever.  Integration of work and life is not only increasing, but is becoming a common characteristic of today’s employee.  As business leaders we need to find the right balance between adapting to these changes and maintaining high-performance workplace cultures.   This presentation will discuss how to create teams that thrive and adapt in today’s culture.  Participants will:

• Understand current workforce and demographic trends
• Define what is meant by high-performance workplace culture
• Recognize the positive impact flexibility has on employee performance
• Identify key characteristics of high performance cultures
• Define what a results-oriented work environment
• Recognize the positive impact flexibility has on employee retention
• Leave with one key strategy vital to building a high-performance culture

BRIEF BIO:

Paul Artale is a motivational speaker, author, and trainer who works with companies who want to supercharge employee performance by understanding employee needs and leveraging their strengths.  Paul is a PhD Candidate whose research focuses on the positive impact workplace flexibility has on employee engagement, retention, and performance.  Paul is the author of “The 2-Year Old’s Guide to Work-Life Balance” and will release his second book “Maximum Ability: How to recruit, retain, and engage employees with (Dis)Abilities.” In October of 2019.   Paul’s signature keynote “Hit Hard: 3 Must-Have Mindsets to (Re)Design Your Life” tells the story of how despite being born with physical challenges, Paul was able to achieve his dream of playing college football.  Hit Hard shares the mindsets needed to break through barriers.  For more information visit www.paulartale.com